Facebook has hired long-time
agency executive Nicky Bell as the new vice president of its Creative Shop."
Bell, who most recently was senior vice president-global client partnerships at R/GA, has also held top positions
at Saatchi & Saatchi and Ogilvy & Mather.
In her new role, Facebook said Bell will "help push the boundaries of creativity in a mobile-first world" for both big brands and small
businesses and entrepreneurs across Facebooks entire portfolio: Facebook, Instagram, WhatsApp, Messenger, and Oculus.
Bell, who will be based in Facebooks Los Angeles office, reports to Vice
President-Global Business Group Carolyn Everson.