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Creative Media Awards Multicultural/LGBT Media, More Than a Vote

Voting took on new importance during the 2020 election campaign. More Than A Vote partnered with Black content creators in several cities to attract poll volunteers and motivate the community to vote. Throughout the fall, 47 influencers shared their personal stories in 125 Instagram posts. Their posts drew over 2 million organic impressions, a 2.02% engagement rate and a 2.25% organic IG impression story rate. Moreover, 10,000 poll workers signed up, and the 2020 election had a record voter turnout.

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