Creative Media Awards Media Plan, Super Bowl

Bud Light sought to launch a product in a category that many people didn’t know about: hard seltzer. It drove awareness for Bud Light Seltzer in social channels with two TV spots featuring influencer Post Malone, asking viewers to vote on the one they wanted to air during the Super Bowl. It also narrowed its targeting to wine and spirits drinkers. The winning spot drew nearly 1 billion earned impressions and 920 million social mentions and boosted awareness by 40%.

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