• by OMMA Editors , January 11, 2021

Oreo created a campaign and platform celebrating diverse families. With PFLAG, it developed multiple elements, including a recreation of signs carried by proud parents of LGBTQ+ people during parades, a targeted buy along abandoned parade routes and a film that movingly tells the story of how a family embraces a LGBTQ+ couple—it during the same weekend as National Coming Out Day. Within days of launch, the new platform drew thousands of people and received more than 400 press placements.