To help expecting moms cope with the anxieties of COVID-19, Johnson’s launched a support hub with Meredith, featuring helpful content that places Johnson’s at the center of advice and conversations. To ensure diversity, Johnson’s spoke with people from various backgrounds and geographies. In addition, it produced content in Spanish for its Hispanic audience. The hub is not only a valuable information source, but a driver of brand increased equity. The effort is helping new moms more fully enjoy their pregnancy.