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BMW Shuts Down Subscription Service

BMW is suspending the two-year-old car subscription service it was testing in Nashville. The service was either $2K or $3,700 per month, depending on the models selected. Recent requests to sign up have been met with a disclaimer that the service is in the process of shutting down, as discovered by The Verge. A Nashville resident who was interested in applying for the subscription service was told it was going to be defunct by the end of January.  BMW is not alone. Ford, Mercedes-Benz and Cadillac have all walked away from similar programs following low demand.

Read the whole story at The Verge »

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