Time starts a decade-long project today focusing
on the key issues facing humanity in the "post-COVID future." The news publisher's Time 2030will showcase leading thinkers and their ideas for "a healthier, more resilient, more just world."
“We’ll focus on solutions, drawing on the wisdom of a committee of leaders from around the world and across fields," Edward Felsenthal, editor in chief of Time,
writes in a letter to readers titled "Countdown 2030.”
Procter & Gamble Co., the maker of Tide detergent and Pampers diapers, and carmaker Audi are among the first
sponsors of Time 2030, according to information shared with Publishers Daily.
In describing the inspiration for Time 2030
, Felsenthal recalls how
the magazine had published cover stories
on the risk of deadly pandemics in 2003 and 2017. All the warning signs were there
years before the World Health Organization declared COVID-19 had reached pandemic proportions
“Why do we ignore crises that we can clearly see coming, and how do we embrace this moment to change that? As the world resets for a post-COVID future, we
have a collective choice," Felsenthal writes. "We can mistake this inflection point for just another news cycle. Or we can roll up our sleeves.”
The first Time
2030 issue features Bill Gates, the billionaire philanthropist and co-founder of Microsoft Corp., writing about climate change. Charlie Campbell, the magazine's Shanghai-based reporter, writes
about the effect of China’s changing diets on global resources. Ciara Nugent in its London bureau reports on how Amsterdam is working to be more sustainable.
Time plans to expand its advisory committee, which now includes actor and humanitarian Angelina Jolie, designer Christian Siriano, chef José Andrés, epidemiologist Larry
Brilliant, Ford Foundation President Darren Walker, Duke Energy CEO Lynn Good, Ghanian entrepreneur and educator Fred Swaniker and Gitanjali Rao, the 2020 Time Kid of the Year.
The publisher's TV and film division, TimeStudios, will produce multimedia content based on "Time 2030" articles.
As part of the rollout for "Time 2030," the publisher
will host a special edition of its virtual "Time100 Talks," at 1 p.m. on Jan. 25. Speakers and guests include Angelina Jolie, Klaus Schwab, executive chairman and founder of the World Economic Forum
and Indonesian climate activist Melati Wijsen.