The average keyword price last month was $1.45--a drop of about 6 percent from October 2004, according to the latest monthly keyword price index from search engine marketing agency Fathom Online. The
year-to-year price drop occurred as search engine revenues surged this last year. Google, for instance, recently reported third-quarter revenues of $1.578 billion, marking a 96 percent increase from
the third quarter of last year. The Interactive Advertising Bureau also recently estimated that search advertising revenues increased by 27 percent in the first half of this year.
--Wendy
Davis