• by Joe Mandese , January 25, 2021

IPG Mediabrands' UM unit has named Christine Villanueva U.S. Chief Strategy Officer.

Villanueva, who joins UM from Chief Strategy and Brand Officer at Walton Isaacson, previously was executive vice president of executive strategy and analytics director at UM sister agency McCann New York.

Prior to McCann, she was executive vice president-head of planning, research and analytics at multicultural agency GlobalHue.

Villanueva, who reports to UM U.S. CEO Lynn Lewis, will serve as a member of the agency's executive leadership team, overseeing its strategy products and services.