• by Ray Schultz , February 22, 2021

The Vogue brand could be getting a new look with the appointment of Juan Costa Paz as global creative director, effective immediately. 

The publication announced on Monday that Costa Paz will oversee creative direction for Vogue in the U.S. and U.K., and guide the brand’s approach to content in all formats.  

“Juan's approach to storytelling across platforms, his optimism and humor and his strong belief in collaboration make him a natural fit for this role,” states Anna Wintour, global editorial director of Vogue-Chief Content Officer of Conde Nast.  

Costa Paz replaces Raúl Martinez, Wintour’s “longtime right hand,” who left the company in December, according to Women’s Wear Daily. 

Costa Paz and Nordine Benotmane founded Convoy, an interdisciplinary creative agency, in 2013. They have worked on content for clients such as Nike, Miu Miu, Gucci, Off-White, Balmain, Louis Vuitton, Farfetch and Google 

Prior to that, Costa Paz ran Costa Films, developing and acquiring film projects for distribution.  

Born in Buenos Aires, Costa Paz has worked out of Paris for the past decade. 

“Never before have we been so connected to our colleagues around the world, while also being so isolated from one another,” Costa Paz states. He hopes to “leverage my background in storytelling to underscore Vogue’s values — inclusivity, creativity, independence — across markets, and to bring audiences closer together.” 

Edward Enninful, European editorial director of Vogue, noted Costa Paz’s “unique creative vision and design innovation will undoubtedly maximize our unrivaled content, engage our growing audiences and excite our industry partners.”