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Cherokee Nation Asks Jeep To Stop Using Name

The Cherokee Nation is once again asking Jeep to change the name of its Cherokee and Grand Cherokee vehicles. Jeep has used the monikers for more than 45 years. Jeep said in a statement, "Our vehicle names have been carefully chosen and nurtured over the years to honor and celebrate Native American people for their nobility, prowess, and pride. We are, more than ever, committed to a respectful and open dialogue with Cherokee Nation Principal Chief Chuck Hoskin, Jr.”

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