CM Group Names Desta Price As CPO

CM Group, a group of martech brands that includes Campaign Monitor, Liveclicker and Sailthru, has named Desta Price as chief product officer.

Previously, Price led product and engineering at Sitecore and senior vice president of products and education at Xactly. 

CM Group is also comprised of Emma, Vuture, Delivra, and Selligent.

“CM Group has a unique opportunity as a family of brands to develop more shared capabilities to improve elements like scalability, data flow and extensibility, while also building out vertical-specific features within each platform,” Price says.



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