Account-based marketing platform Terminus has pulled in $90 million in Series C funding, bringing its total financing to $125 million.
The round was led by Great Hill Partners, with participation from existing investors Atlanta Ventures, Edison Partners and Hallett Capital.
With this investment, Great Hills Partners’ Derek Schoettle and Chris Gaffney will join the Terminus board.
Schoettle is former chief executive of ZoomInfo and chief business officer of IBM’s Watson & Cloud platform. Gaffney co-founded Great Hill Partners in 1988, and brings software and media experience to the table.
Earlier, the company named Meagen Eisenberger, the chief marketing officer of Trip Actions, to its board.
“This infusion of capital accelerates our ability to bring the best data, channels, and analytics all together in one hub,” states Terminus CEO Tim Kopp.
In the past year, Terminus acquired account-based chat solution Ramble, allowing it to offer native chat, and account profiling/predictive data company GrowFlare.
In addition, it has added leadership talent from Braze, Salesforce Marketing Cloud, and Conga.
Kopp claims that Terminus helped launch the account-based movement seven years ago.
But he adds that “ABM has evolved into so much more than marketing; it’s how companies bring GTM teams – marketing, sales, and customer success – together to drive long-term revenue growth.”