• by Larissa Faw , March 16, 2021

Craft company Joann’s new mockumentary-style webisode follows a woman (“Phyllis”) planning a wedding for her neighbors so they don’t have to get married in a courthouse. Because, according to Phyllis, “that’s disgusting” (she thought they said outhouse).

The content was developed with agency Where Eagles Dare. A corresponding video tutorial provides step-by-step instructions for each craft highlighted in the film.  For instance, design specialist Rebecca Propes shows how to create a paper flower bouquet.