More than 70 percent of Fortune 100 companies use one of the available e-mail authentication protocols on outbound marketing e-mail to help protect their brand and customers against phishing scams,
according to survey results released Wednesday by the Email Service Provider Coalition. Fortune 100 companies had a 57 percent increase in the authentication of corporate e-mail domains, and a 27
percent increase in the number of .com and .net domains supporting Sender ID since July 2005, the survey revealed. In August 2004, the ESPC mandated that all its member companies implement one or more
of the available authentication protocols for their corporate and affiliate e-mail. Since ESPC members represent a large majority of the ESP market, a dramatic increase in authentication by the
Fortune 100 resulted.
-- Gavin O'Malley
