Commentary
Let The (Electronic) Games Begin
- by Jack Loechner , Staff Writer @mp_research, February 19, 2002
This is a very niche Brief! For those whose clients have an interest in the electronic video game market, here’s what households are playing with now and in the future. In addition, a recent Parks Associates publication determined that by 2005 US households will have 80 million connection points with which entertainment applications will be compatible.
As part of its E-Home 2001 report, the study also determined that households with broadband in particular have a higher interest in entertainment applications than internet households in general.
eMarketer's newest report from International Development Group predicts that by 2004 there will be over 50 million US homes with internet-enabled gaming consoles. It says that there will be an installed base of over 95 million major-label gaming consoles in general in the US.
Installed base of major gaming consoles
in US homes in millions of homes.
| 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | |
| Nintendo 64 | 9.8 | 17.8 | 13.2 | 15.7 | 17.0 | - | - |
| Nintendo GameCube | - | - | - | 1.1 | 5.6 | 10.8 | 16.6 |
| Sony Playstation | 16.0 | 21.9 | 25.0 | 27.4 | 28.8 | 29.4 | 29.9 |
| Sony Playstation2 | - | - | 1.0 | 6.2 | 13.8 | 21.9 | 30.3 |
| Microsoft Xbox | - | - | - | 1.1 | 6.0 | 11.8 | 18.8 |
Read more here.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.