After a year of discussions, Ikea has hired agency veteran Linus Karlsson for the newly created role of chief creative officer for both product development and marketing and communication. His role
creates a bridge between two groups that are typically separated in companies, observed The Wall Street Journal
. The disruptions of the pandemic highlighted the need for change across various
marketing functions, including placing an emphasis on boosting creativity, said Erika Intiso, marketing and communication manager at Ikea.
Read the whole story at The Wall Street Journal »