Around the Net

Ikea Hires Agency Veteran For Chief Creative Officer

After a year of discussions, Ikea has hired agency veteran Linus Karlsson for the newly created role of chief creative officer for both product development and marketing and communication. His role creates a bridge between two groups that are typically separated in companies, observed The Wall Street Journal. The disruptions of the pandemic highlighted the need for change across various marketing functions, including placing an emphasis on boosting creativity, said Erika Intiso, marketing and communication manager at Ikea.

Read the whole story at The Wall Street Journal »

Next story loading loading..