• by Jack Loechner , Staff Writer @mp_research, February 19, 2002

According to a recent release from Blue Dolphin Group, interviews with 1,000 US households by Communications Research found that 11% of US online households (that subscribe to magazines) subscribed online in Q4.

US households subscribing to magazines as a % of magazine-subscribing households with net access, 2001

Q1 - 5.7%
Q2 - 7.8
Q3 - 6.2
Q4 - 11.1
Source: Int’l Communications Research, Jan. 2002

And eMarketer's eStat Database on "magazines" found a study from the 2001 Brigham Young University Marriott School of Management that determined that as of the end of 2000, 28% of online households in the US bought books or magazines online.

Items purchased on the Internet as a percent of online households, 4th Q 2000

Clothing - 35%
Books and magazines - 28%
Music - 23%
Flowers, tickets or travel - 10%
Source: Brigham Young Univ. School of Management

You can find out more here.