Kia’s 2022 Carnival TV spot is trying to convince consumers that it isn’t a minivan. “Making bold new strides in the world of trying to pretend that one type of vehicle is another,
Kia continues to adamantly call the Carnival an MPV,” per Car Scoops
. MPV stands for Multi-purpose Vehicle. Creative indicates that the Carnival can do anything you might need (kind of
like a minivan). But it also shows the vehicle towing boats and running next to dirt bikes, which is more like a crossover or SUV.
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