While online marketing techniques continue to grow in popularity among tech-savvy clients and agencies, a new survey shows the general public has other ideas. The national survey, by Harris
Interactive and the Public Relations Society of America, found that traditional marketing methods such as media advertising and corporate sponsorships are more acceptable than newer methods like
Internet pop-up ads and text messaging. The survey targeted general consumers, executives and Congressional staffers. The survey also showed that from 50 percent to 65 percent of respondents in each
of the three groups believe it's acceptable for companies to secure news coverage for products, services and issues. However, vast majorities (71 percent to 89 percent) in each group also believe the
government should require TV news programs to identify video news stories that are produced by companies or organizations.
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