• by Larissa Faw , April 12, 2021

Champion Petfoods is appointing TDA Boulder as its agency of record in North America for its Orijen and Acana brands. The remit includes creative, strategy and media. The first work under this partnership is expected to launch in spring 2021.

The competitive review was conducted in-house. The pet food company had previously worked with several agencies and sought to consolidate its businesses.