• by Larissa Faw , April 13, 2021

Goodwill of Orange County, California is teaming with Donate Life California on a campaign promoting organ donation.

The campaign, developed with Casanova/McCann plays off Goodwill’s donation model to raise awareness for April’s National Organ Donation Month.

The campaign includes a call-to-action video highlighting the dire need for more donors in the state. The video encourages everyone to sign up.

The partnership between Donate Life CA and Goodwill of Orange County transforms all local Orange County Goodwill sites into registration centers for organ, eye and tissue donors throughout the month.

“This is our second initiative for Donate Life CA and our first with Goodwill of Orange County, and we couldn’t be more excited about it,” said Ingrid Otero-Smart, President and CEO, Casanova//McCann. “Last time we increased registrations by 19% and it is our goal to beat that number with this initiative.”