Despite a sales drop due to the pandemic, Nike has retained its number-one position as "the
world’s most valuable apparel brand for the
seventh consecutive year in Brand Finance’s annual ranking of the 50 most valuable apparel
brands," according to Chain Store Age. "Nike still maintains a considerable lead over second-ranked Gucci, whose brand value fell 12% in 2020, to
$15.6 billion. Rounding out the top 10 were Louis Vuitton ($14.85 billion); Adidas ($14.34 billion); Chanel ($13.24); Zara ($13.15); Uniqlo ($13.07 billion); H&M ($12.36 billion); Cartier
($12.08 billion); and Hermes ($11.65 billion)."
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