In-game ad firm Massive Inc. today will release a third version of its technology, which will dynamically insert ads into video games in the place of billboards, posters, and other outdoor-type
placements within the game world. The two key features of the new version of the platform are a streamlined integration process--making it easier and faster for game developers to incorporate
Massive's in-game ads into their designs--and an improved security system that encrypts communications between the gamers' system and the ad servers. -- Shankar Gupta