A $30 million New York City tourism campaign launching in June is being funded with federal stimulus money. The effort dwarfs any similar promotion in recent memory. In typical years, the tourism
advertising budget is $3 million, Fred Dixon, president and chief executive officer of NYC & Company, the city’s official tourism organization. tells
The Wall Street Journal. The
city’s hotel occupancy reached 52% for the week that ended April 10, per STR. A month earlier, the weekly figure stood at 47%. But before the pandemic, weekly occupancy levels could easily
surpass 85%.
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