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NYC Spends $30 Million On Tourism Campaign

A $30 million New York City tourism campaign launching in June is being funded with federal stimulus money. The effort dwarfs any similar promotion in recent memory. In typical years, the tourism advertising budget is $3 million, Fred Dixon, president and chief executive officer of NYC & Company, the city’s official tourism organization. tells The Wall Street Journal. The city’s hotel occupancy reached 52% for the week that ended April 10, per STR. A month earlier, the weekly figure stood at 47%. But before the pandemic, weekly occupancy levels could easily surpass 85%.

Read the whole story at The Wall Street Journal »

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