• Ad Age, Monday, November 14, 2005 3:16 PM

Contrary to other Ad Age reports about the amount of company time and money employees waste annually on blogs, a new article from the trade publication says that while other companies fire people for blogging, IBM encourages the practice among its employees. Viewing blogs as a way to influence employees and potential business partners, IBM began providing its workers with blogging services about six months ago. The services come with 12 guidelines developed by employees. In other words--in true community fashion--the community made the rules. These include: follow the company's business code of conduct, respect copyright law, and don't reveal proprietary info. IBM has 15,000 participants in its internal blog; about 2,200 of those have external blogs. The company also produces podcasts for its employees.

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