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Peloton Plans Next Moves

Peloton recalled its Tread+ treadmills after one child died in an accident involving the machine, and many more were injured. On its recent earnings call, the company said it expects fourth-quarter sales to decrease by $165 million because of the recall. So how will this affect the brand’s future ads? “Crystal and Tom O’Keefe, hosts of Peloton-themed podcast The Clip Out, predict that Peloton will try to become an industry leader for safety, sprinkling that theme into future ads as a result of the Tread+ recall,” per Marketing Brew.

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