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L Brands Spins Off Victoria's Secret, Bath & Body Works

L Brands will separate Victoria’s Secret and Bath & Body Works into two publicly traded companies through a tax-free spinoff that should be completed in August 2021. “After several years of sluggish sales during which its overtly sexy image and marketing fell out of favor with consumers, Victoria’s Secret has mounted a comeback that appears to be gaining momentum,” per Chain Store Age. “The brand, which closed about 200 stores in the past year, has changed its marketing and debuted new products.”

Read the whole story at Chain Store Age »

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