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Consumers Are Searching For Fashion Brands

  • Vogue, Wednesday, May 12, 2021 7:09 PM
Gucci, Nike, Dior, Balenciaga and Moncler were the most-searched-for fashion brands during the first three months of 2021 per Lyst, a shopping platform with 12,000 brands and stores. The platform analyzes and combines purchases on its platform with Google’s search data and social media mentions to categorize the most-purchased, sought-after and talked-about labels. “Once again, the Gucci gang held on to the number one spot, thanks to the fashion house’s buzzy collaborations with The North Face, but Nike made a colossal leap (9 positions, to be exact) and secured the number two spot after finishing in 11th place at the end of 2020,” per Vogue.

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