What Would It Take To Replace TV's Ad-Supported Model: $150+ Monthly Per U.S. Household
- by Joe Mandese @mp_joemandese, May 13, 2021
Standard Media Index produced an interesting "thought experiment" in
its just-released "Upfront 2021-22 and the Transition of the U.S. Video Landscape" report.
The report, which is chockfull of trending data on all the major linear and advanced TV ad spending volumes, also includes some analysis of its first-ever …
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