Top Advertiser KPIs Ranked By Use Vs. Importance
- by Joe Mandese @mp_joemandese, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most often, according to the findings of a new report from the Association of National Advertisers.
The report, "Media KPIs That …
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