Pinterest’s latest effort to encourage and be associated with online buying is a new shopping list feature, debuting first in the U.S. and U.K.
The feature, located on the profile page above other boards, automatically saves all of a user’s shoppable Product Pins in one area. Each item’s price, reviews and shipping information are arranged in a grid for ready comparisons when making purchasing decisions.
Pinterest will also notify the feature’s users when the prices of saved items go down, another way to encourage shopping.
To buy, users simply click the appropriate pin to go to the seller’s site.
The feature will roll out in Australia, Canada, France and Germany later during 2021, according to Pinterest.
Pinterest is also running a two-week Shopping Spotlight, “The Goods by Pinterest,” offering users limited-edition products from DTC brands, and a campaign highlighting items from its annual “Pinterest Predicts” report.
In addition to the shopping list feature, shoppable pins, product recommendations and AR-enabled try-ons, Pinterest’s ’s efforts to compete in the ecommerce space include its recent introduction of video-first Idea Pins for creators and a test of livestreamed creator events, reports TechCrunch.
In addition to ecommerce sites, Pinterest is now up against younger consumers’ growing use of video and influencer content on TikTok and other platforms for online shopping.