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Dick's Sporting Goods Tries Out Experiential Retail

Dick’s Sporting Goods has debuted  an experiential retail concept more than two years in the making: Dick’s House of Sport. The first location near Rochester, New York offers customers a 100,000-sq.-ft. hands-on shopping experience. “The store’s features include a 30-foot-tall rock-climbing wall, a high-tech batting cage, virtual golf-driving bays, a putting green and the retailer’s first-ever ‘House of Cleats,’ which will seasonally rotate product, with up to 350 cleats across all sports,” per Chain Store Age.

Read the whole story at Chain Store Age »

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