USIM Lands Potbelly Sandwich Chain

USIM continues its new business roll, announcing this morning that it has been named the media agency of record for Potbelly Corp, the Chicago-based sandwich shop chain.

The account, which is estimated to bill about $4 million in media, tapped USIM because of its expertise in retail marketing, especially for the food services industry, including high-profile brands such as In N Out, Buffalo Wild Wings and others.

Potbelly has more than 400 locations nationwide, and USIM will handle account planning and strategy, as well as digital marketing and analytics for the 40-year-old brand.



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