• by Steve McClellan  @mp_mcclellan, June 22, 2021

Fast-food chain Jack In The Box has named Gen Z-focused content company Kyra Media its Agency of Record for TikTok campaigns.

The move comes as Jack in the Box ramps up its community-building efforts for various social platforms.

The company said that its social media channels have been a successful way for it to connect with different audiences and TikTok offers a creative outlet to showcase the company’s creativity and sense of humor.