Chipotle has revamped its loyalty program to include a limited-edition racing game where customers could win a Tesla. The Rewards Exchange includes more customizable options. Customers can choose to
cash in their points for 15 different reward options. “Chipotle is introducing gamification to the rewards program for a limited time, in partnership with Tesla,” per
Nations’s
Restaurant News. “Chipotle Race to Rewards Exchange is a retro-style racing game that will be available on both mobile and desktop devices for 48 hours."
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