• by Joe Mandese  @mp_joemandese, June 30, 2021

Alice Sylvester, a founding partner of Sequent Partners, and long-time agency media research at fabled shops such as JWT, Leo Burnett, Y&R and FCB, has been named the 2021 recipient of the Advertising Research Foundation's annual Erwin Ephron Demystification Award.

Sylvester is the 8th winner of the award, which pays tribute to ward pays tribute to visionary ad industry research and media planning consultant Erwin Ephron, who died in 2013.

Previous winners include her Sequent Partner Jim Spaeth, who won in 2017.

Other previous winners include:

2020
Josh Chasin

Chief Measurability Officer at VideoAmp

2019
Leslie Wood
Chief Research Officer, Nielsen Catalina Solutions

2018
Gian Fulgoni
Chairman Emeritus & Co-Founder, comScore

2016
Irwin Gotlieb
Global Chairman, GroupM 

2015
David Poltrack
CRO, CBS;President, CBS Vision

2014
Bill Harvey
Principal, Bill Harvey Consulting

Sylvester's award was announced along with the ARF's Great Mind Awards, recognizing advertising and marketing research industry leaders, and this year's CMO Award went to Alvaro Luque, president-CEO of Avocados From Mexico.

Sylvester and Luque will be featured during an ARF virtual event, “Conversations with Great Minds,” on Aug. 12.