Alice Sylvester, a founding partner of Sequent Partners, and long-time agency media research at fabled shops such as JWT, Leo Burnett, Y&R and FCB, has been named the 2021 recipient of the Advertising Research Foundation's annual Erwin Ephron Demystification Award.
Sylvester is the 8th winner of the award, which pays tribute to ward pays tribute to visionary ad industry research and media planning consultant Erwin Ephron, who died in 2013.
Previous winners include her Sequent Partner Jim Spaeth, who won in 2017.
Other previous winners include:
Chief Measurability Officer at VideoAmp
Chief Research Officer, Nielsen Catalina Solutions
Chairman Emeritus & Co-Founder, comScore
Global Chairman, GroupM
CRO, CBS;President, CBS Vision
Principal, Bill Harvey Consulting
Sylvester's award was announced along with the ARF's Great Mind Awards, recognizing advertising and marketing research industry leaders, and this year's CMO Award went to Alvaro Luque, president-CEO of Avocados From Mexico.
Sylvester and Luque will be featured during an ARF virtual event, “Conversations with Great Minds,” on Aug. 12.