According to the Consumer Intentions and from BIGresearch, consumers will be keeping a wary eye on their home heating bills this holiday season, and when asked what they would do if their home heating bill increased by 50%, almost 2/3 say "turn down the thermostat" and 62% say "wear heavier clothing."
When it comes to Holiday shopping, only 36.9% said the cost of heating their home would have no effect on their holiday shopping. For the 63% who said the cost of home heating would affect their holiday shopping, the top solutions were:
Joe Pilotta, VP of BIGresearch, said "Consumers say they will cope with higher energy bills during the Holiday season by being more price conscious in order to enjoy the holidays..."
Suppose your home heating bill increase by 50%. What would you do? (Check all that apply)
Adjust thermostat to reduce consumption
Spend less on other goods and services
Use a space heater
Wear heavier clothing in the house
Sign up for budget billing
Install energy efficient lighting
Install energy management and monitoring controls
Shop more for necessities at lower priced stores
Shop more for the things I want at lower priced stores
Do more comparison shopping
Don't pay heating and cooling bills
How will the cost of heating your home affect your Holiday Shopping? (Multiple response OK)
Spend less on gifts
Look for more special sale items
Shop at discount stores more often
Buy for fewer people
It will have no effect at all
Complimentary findings are available here.