• by Steve McClellan  @mp_mcclellan, July 23, 2021

Omnicom’s Haygarth U.S. has been appointed In-Store Marketing and Merchandising Agency for CKE Restaurants.   

The agency, part of Omnicom Commerce Group, will work with the restaurant chain on point-of-sale, food photography, digital and printed menus, and all merchandising for Carl’s Jr. and Hardee’s with approximately 3,500 locations nationwide. 

“After a highly competitive search, we are excited about moving forward with Haygarth U.S. as our new merchandising agency,” said Patty Trevino, Senior Vice President of Marketing for CKE Restaurants. “We were very impressed with their understanding of our brands, our guests and the style of work they brought forth, especially as we transition to a more digitally facing era for our customers.”