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GlaxoSmithKline Launches First-Ever D2C Effort For Lupus Drug

Lupus patients star in GlaxoSmithKline’s first-ever D2C ads for Benlysta. The effort features three young women who talk about not allowing their conditions to rule their lives. The spots, targeting a younger audience, will air on Hulu and Roku. A digital and social effort includes messaging for healthcare professionals.

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