That’s the finding of an analysis of report released this morning by Reboot Online Marketing delineating the number of words -- and the average amount of time that would be required to read them -- of the T&Cs and privacy statements of the major digital media platforms.
Interestingly, Twitter ranks only fifth among platforms in terms of its stultifying legal boilerplate, but is No. 1 among social media platforms.
The worst offenders are payment and/or commerce-based platforms, including PayPal (No. 1 at 92 minutes of reading time needed), Shopify (89.1 minutes), and Amazon (82.7 minutes), with peer-to-peer messaging platform WhatsApp ranking fourth (81.4 minutes).
Facebook’s Instagram lives up to the brevity of its images-dominant interface, with just about one hour needed to read its boilerplate, making it the least wordy of the major platforms analyzed.