General Motors’ Chevrolet brand has enlisted an unlikely mascot for its Silverado pickup: a cat named Walter. A 60-second TV spot featuring the exuberant brown tabby broke during the Olympics
and is shared on social media. Viewers have been clamoring for sequels on
and in YouTube
. The spot, which highlights the truck’s multi-flex tailgate, is part of a broader campaign from Commonwealth/McCann.
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