General Motors’ Chevrolet brand has enlisted an unlikely mascot for its Silverado pickup: a cat named Walter. A 60-second TV spot featuring the exuberant brown tabby broke during the Olympics
and is shared on social media. Viewers have been clamoring for sequels
on
social and in
YouTube
comments. The spot, which highlights the truck’s multi-flex tailgate, is part of a broader campaign from Commonwealth/McCann.
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