Condé Nast and Universal Music Group (UMG) are partnering to allow advertisers to run in-stream ads across premium content outside Conde Nast’s video network.
Using Condé Nast’s Certified Video (CNCV+), advertisers can now reach both brand’s digital audiences. This is the first piece of an omnichannel partnership that will include content and experiences.
"By joining forces with UMG, we have an incredible opportunity to not only bring our partners the largest, most valuable audiences in a premium video environment, but to curate ad experiences that take full advantage of our combined influence,” states Craig Kostelic, Chief Business Officer, U.S. advertising revenue and head of global advertising solutions.
For its part, UMG is “constantly looking for new opportunities for fans to experience, connect with and discover our artists, songwriters and renowned catalogue of music and audio-visual content,” says Richard Yaffa, global head of Universal Music for brands.
UMG owns an extensive catalog of recordings and songs across musical genres. It also has businesses engaged in recorded music, music publishing, merchandising and audiovisual content in over 60 countries, the company says.
Condé Nast is home to brands such as Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired; it reaches 442 million readers in digital, 452 million through social platforms and 72 million in print.