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Levi Strauss Acquires Yoga Activewear Brand

Levi Strauss & Co. is buying premium athleisure brand Beyond Yoga. “The deal comes the same week that Wolverine Worldwide Inc. acquired U.K. activewear brand Sweaty Betty,” notes Chain Store Age. “Based in Los Angeles, Beyond Yoga was founded in 2015 to promote body positivity, and features inclusive sizing, from XXS to 4X. The company is female-founded, female-run and over 85% female-led.”

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