Pandemic trends like “anytime eating” have resulted in big business for high-end, $10 a pint ice cream makers. The $7 billion industry grew 17% in 2020, after roughly 2.4% annual growth
over the previous decade. “Even before Covid-19, the industry had been pinning its hopes on 'adult' ice cream, a relatively new category known for subdued sugar and noble flavors such as Earl
Grey tea,” per
The New York Times.
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