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Albertsons Launches Amazon Prime-Style Program

Albertsons has become the largest traditional U.S. grocery retailer to launch an Amazon Prime-style subscription service for unlimited free delivery. The FreshPass membership is part of an omnichannel "reintroduction" to shoppers. The initiative joins two additional launches today: a free Deals & Delivery app and an “Albertsons for U” shopper loyalty program.

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