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Ford Maverick Named After Target Consumer

The 2022 Ford Maverick compact pickup was named after the consumers who will presumably purchase one. “When we were looking at this white space, we have to do a lot of research and there were many names that we were entertaining,” Ford Maverick Marketing Manager Trevor Scott told Ford Authority. “We knew very well that this customer was a younger customer, they’re very much after a more active lifestyle, and affordability is also strong with those customers.”

Read the whole story at Ford Authority »

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