• by Ray Schultz , September 2, 2021

B2B marketing firm MeritB2B has hired Nikki Candito as vice president of demand-generation strategy. 

Previously, Candito was digital demand transformation leader at IBM, driving IBM’s marketing automation and move to Adobe Marketo. She has also served at such companies as Red Hat and Eaton. 

Candito is “a seasoned demand-gen leader and makes a perfect addition to the company as we focus on evolving our client growth strategies,” says  Rob Sanchez, CEO at MeritB2B.  

The new team leader says she hopes to help MeritB2B achieve a “next-level demand generation strategy.”